Show Room. Digital Twin. Use Case

Show Room. Digital Twin. Use Case

A general-purpose XR constructor.

    Keyboard and mouse control.

    Output to a monitor screen.

    No compile, build, or deploy required.

    Runtime editing.

    Runtime content import.

    Runtime scripting.

    Can be deployed locally on own hardware or cloud resources.

    Ready-made initial templates for business use cases of digital spaces.

    Collaborative space editing, access control and role management (client, admin, content maker).

    Plugin module architecture, eliminating the need to rebuild the core to extend functionality.

    Storage, sharing, migration, and backup of digital spaces.

Technical-Analytical Article: A Showroom Digital Twin on the XR Constructor Platform – Architecture, Deployment, and Operational Advantages

1. Problem (Business Task)

A traditional physical showroom faces systemic limitations that reduce operational efficiency and business scalability:

    Limited Reach: Geographical and temporal inaccessibility for remote clients and employees.

    High Operational Costs: Rent, venue maintenance, sample logistics, and personnel expenses.

    Static Nature and Low Flexibility: Physical reconfiguration of space, updating exhibits (e.g., changing colors, materials, layouts) is a costly and slow process.

    Difficulty in Engagement Analysis: Quantifying customer attention to a specific product or area in a physical space is complex and imprecise.

    Collaboration Issues: Joint space planning by designers, managers, and clients requires physical presence or non-interactive mockups.

Technical Task: Create a dynamic, interactive, scalable, and measurable digital replica (twin) of a showroom, integrated into business processes, with minimal deployment and maintenance costs.

2. Analysis (Applicability of XR Constructor)

The stated characteristics of XR Constructor directly address the mentioned problems:

    (3, 4, 5, 6) Runtime Operability: The absence of a compilation stage and the ability to edit, import content, and script in real-time drastically reduces the content iteration cycle. This allows for instant adaptation of the showroom for a specific client, promotion, or new product.

    (7) Deployment Flexibility: The possibility of local or cloud hosting allows choosing a solution based on security, performance, and cost criteria. A private server can be used for B2B interaction, while scalable cloud can be used for mass access.

    (8) Use Case Templates: The availability of ready-made templates for business spaces accelerates the initial deployment of the digital twin, providing an optimized base architecture.

    (9) Multiplayer and RBAC: The collaborative editing mechanism and role-based access control (client, admin, content maker) ensure a managed collaborative workflow and presentation process.

    (10) Modular Architecture: The plugin module architecture allows for incremental functionality expansion (e.g., integration with CRM, analytics systems, CAD models) without stopping or rebuilding the main application.

    (11) Data Management: Functions for storing, sharing, migrating, and backing up the digital space ensure data integrity, versioning, and the ability to replicate successful showroom configurations.

3. Technical Solution Options (Digital Twin Architecture)

Several architectural solutions can be implemented based on XR Constructor:

Option A: Static Digital Showroom with Interactive Elements.

    Description: An accurate 3D replica of a physical space with placed products. Clients can freely navigate (control 1), explore products, activate interactive tags to get specifications.

    Technical Implementation: Uses Runtime content import (5) to load 3D models from CAD/CAM systems. Runtime scripting (6) adds interactivity (opening panels with technical data, product transformation animation). The space is deployed in the cloud (7) for broad access.

Option B: Configurable Dynamic Showroom.

    Description: A base space where a content maker can change product appearance (color, material), layout, add or remove exhibits in real-time during a client (client) demonstration.

    Technical Implementation: Leverages the full potential of Runtime editing (4). Changes made by an admin/content maker are immediately displayed for all connected clients (9). Configuration presets are saved and can be loaded (11).

Option C: Analytical Showroom with Data Integration.

    Description: A digital twin equipped with a data collection system. Analyzes customer behavior: time spent at an exhibit, popular routes.

    Technical Implementation: Via the Plugin module architecture (10), a custom analytics module is connected, which collects telemetry (client camera position, object interaction) via Runtime scripting (6). Data is sent to an external BI system.

4. Assessment Based on Techno-Economic Criteria (Textual Representation)

Based on the analysis of the XR Constructor platform's characteristics, the assessment against key criteria for creating a showroom digital twin is as follows:

    Deployment Speed (Time-to-Market): Rated as High. This is due to the absence of mandatory compilation, build, and deploy stages (characteristic 3), the availability of ready-made business space templates (8), and the ability to import content at runtime (5). This set of features reduces the time from concept to a working prototype to a period measured in days or weeks, not months.

    Flexibility and Adaptability: Rated as Maximum within this solution class. The key factor is the possibility of Runtime editing and scripting (4, 6), which allows making changes to space configuration, interaction logic, and content in real-time, without stopping the system. This provides an unprecedented ability to adapt the showroom "on the fly" during a demonstration or for a specific client.

    Scalability: Rated as High. A two-tier architecture contributes to scalability: 1) System scalability is ensured by the ability to choose between deployment on local or cloud resources (7), allowing flexible management of computing resources based on load. 2) Functional scalability is achieved thanks to the plugin modular architecture (10), allowing system capabilities to be extended without modifying its core.

    Collaboration: Rated as Integrated and Ready-to-Use. The platform inherently includes a system for collaborative space editing with role-based access control (9). This means that the functionality for simultaneous work of administrators, content makers, and clients in a single digital environment is built-in and does not require integration of third-party tools or complex customization.

    Total Cost of Ownership (TCO): Rated as Reduced compared to maintaining solely a physical showroom or developing a custom solution from scratch. Cost reduction occurs due to several factors: minimization of physical expenses (samples, logistics, rent), the ability for operational maintenance and updates by non-technical specialists (content maker role) thanks to runtime editing tools, and control over infrastructure costs thanks to deployment flexibility (7).

    Integrability: Rated as Moderate with High Potential. Basic integration capabilities are likely provided via Runtime scripting (6) for managing data and logic within the environment. For deep integration with external systems (CRM, ERP, CAD, BI), a developed Plugin module architecture (10) is required. The "moderate/high" rating reflects that integration potential is built-in, but its implementation requires additional development of specific adapter modules, which is a standard engineering task.

5. Conclusion (Technical Summary)

XR Constructor represents a technologically efficient platform for deploying an operational showroom digital twin. The key architectural advantage is the runtime development and editing model, which transforms the digital twin from a static result into a dynamic business process tool.

The product enables the implementation of the cycle: rapid creation based on templates (8) -> real-time adaptation to tasks (4,5,6) -> collaborative use and presentation (9) -> saving and analyzing results (11). This directly solves the engineering-economic problems of a physical showroom: reduces costs, increases flexibility, scalability, and measurability. Deployment on one's own infrastructure (7) ensures control over data and performance, which is critical for corporate use.

Recommended Implementation Strategy: Start with Option A to validate the concept and refine the content import pipeline, then move to Option B to gain key operational advantages, and subsequently, if necessary, enhance analytics via Option C, using the modular architecture (10) without reworking the system's core.