Management problems are the scourge of most growing companies. Bureaucracy, bloated staff, declining communication efficiency, and strategic CEO errors are all consequences of one fundamental cause: the linear growth of management complexity, which outpaces the growth of the system's capabilities.
Our project is built from the start on a different principle. We are creating not just a company, but a self-optimizing organizational structure where management is not a caste of managers, but an engineering function built into the business's DNA.
What is a "Big Company" in Our Understanding?
For us, a "big company" is defined not by the number of employees, but by three key metrics:
Market Reach: Global presence, tens of millions of active users and creators.
Revenue: Sustained multi-billion dollar income.
Profit: High margins enabling further innovation.
Note: The number of employees is not a target KPI. On the contrary, our KPI is maximum efficiency per employee. This changes the entire management paradigm.
The Main Criterion for Sustainability: Element Complexity and Support Cost.
The cornerstone of our operational model is precisely formulated. A company's resilience is determined not by its size, but by the number of elements required for its functioning and the complexity of maintaining each element.
A traditional company hires more people as it grows, creating a complex hierarchy. Each new person is a new system element requiring management, coordination, and generating communication noise.
Our strategy is the minimization and simplification of these elements through total automation, robotization, and the implementation of AI.
How This Will Be Solved in Practice: Principles of the Operational Model
1. AI-First Approach and Automated Coding
We are already integrating AI assistants into our development processes to handle routine programming, test writing, and bug detection.
In the future, this will lead to a situation where one developer, augmented by AI, will perform the work of an entire team. This is not about firing people, because there will be no initially bloated, inefficient staff to begin with (see the pull outsource model); it is about increasing their "efficiency coefficient."
Effect on Management: A drastic reduction in the number of programmers needed to maintain and develop the codebase. Fewer people means fewer management problems.
2. DevOps and "Infrastructure as Code" (IaC)
Our server and cloud infrastructure is managed not by a team of sysadmins, but by code. The deployment, scaling, and monitoring of thousands of servers are fully automated.
Effect on Management: No need for a large operations department. Processes are standardized, predictable, and managed by a small team of engineers who don't "fight fires" but improve automated systems.
3. Robotic Analytics and Decision-Making
Instead of an army of analysts compiling reports manually, we are building data collection and primary analysis systems where AI generates insights and even suggests tactical solutions.
Effect on Management: Managers cease to be "information relays" and become "hypothesis evaluators" who verify and finally approve decisions proposed by AI. This increases the speed and quality of decision-making.
4. The CEO Problem: From Human Manager to "System Architect"
The role of the CEO in such a structure changes radically. This is no longer the "chief manager" issuing hundreds of orders.
The CEO becomes the "architect of the organizational machine." Their main task is to design, improve, and scale the management system itself, which operates increasingly autonomously.
Their focus shifts from internal processes to global strategy, vision, and key partnerships, because the internal processes are largely self-managing.
Cost Reduction and Increased Survivability
The described mechanisms are not just "technical features." They are a direct path to:
Reducing Operational Expenses (OPEX). Automation replaces the most expensive resource—the time of highly paid specialists.
Increasing Iteration Speed. Automated systems work 24/7, don't get sick, and don't get tired.
Enhancing Project "Survivability." A company consisting of a small number of highly efficient, automated elements is much more resilient to crises, staff shake-ups, and external shocks than a cumbersome hierarchical structure.
Conclusion: We Are Building a Robot-Company, Where the Manager is an Operator, Not a Cog
We are not just creating a product that uses AI and automation. We ourselves are becoming the product of this philosophy. There will be no management problems because we architecturally exclude the very possibility of them arising in their classical form.
Our company of the future is not a pyramid with the CEO at the top, but a decentralized network of highly automated nodes, governed by code, data, and clear principles. The role of humans in this system is to be creators, strategists, and architects, not cogs in a bureaucratic machine. This is not a utopia; it is the next logical stage in the evolution of business. And our project will be its living embodiment.